I think that the sketches from my last post had something to do with this logo I did. I can barely remember it. It looks like the Pepsi logo or a gas company, but I can’t remember why it was important to incorporate the Pepsi look to the logo. I have no idea.
I never fleshed it out or followed through to completion. The intention behind this logo might have been good, but the execution of the logo is not so great. The idea and the form aren’t well established and integrated, which ended up in making the logo look weaker. The flames are fine, but the rectangular shape behind the eraser isn’t adding anything to the logo. It’s in the way instead. It’s just a bad piece of work. The best thing about this logo is knowing what’s wrong with it, which is valuable.