I completed the design of the emblem and the custom logotype for Team FUKUSHIMA Track & Field, organized by my bother in Fukushima, Japan. The narcissus flycatcher is the official bird of Fukushima Prefecture. After the earthquake and the nuclear disaster, Fukushima has had nothing but bad news. People have been enduring pain and shame over something that they don’t have control over.
I am hoping that by re-imagining the official bird, the narcissus flycatcher will give the team an iconic symbol, something the Fukushima people also can be proud of, stirring feelings of pride, and sending a positive message out.